Experience

A high-level overview of some of my past and present projects. Drop me a line if you want to learn more.

Amazon Elastic Kubernetes Service

Role: Principal UX Lead | Outcomes: EKS UX strategy, research, and design | Time frame: 2021-2022

Principal UX Lead for EKS – one of most profitable and rapidly growing AWS services. I create a UX strategy for EKS management console and connect it to business needs and user goals. I oversee the holistic user journeys across the AWS Containers segment and ensure a cohesive experience for our customers. For the EKS UX team, I build a user-centric process that enables us to constantly enhance and deliver a product that makes Kubernetes users’ workflows easier and more delightful.

AWS Solutions Architects

Role: UX Lead | Outcomes: EKS UX strategy, research, and design | Time frame: 2020-2021

UX lead for AWS SA. Headed the UX for an AWS QA platform rePost which was successfully launched in 2021 and attracted hundreds of thousands of visitors and cloud experts. Led the UX for several new products and internal tools within AWS SA: AWS News/Media Series app, AWS Events platform, SA Registry, and other internal tools. Set up user-centric process across the teams, enhanced UX research / evaluation for the products, delivered end-to-end design experience and a system of product/UX metrics.

AWS Training & Certification​

Role: UX Lead | Outcome: Design System, POC, UX for internal tools | Time frame: 2018-2021

Lead designer of a Design System for learning products. Created and evolved a new DS that was successfully adopted by learning products teams and provided a new cohesive experience for the customers. Optimized the design workflow and product development life-cycle by introducing atomic components and extensive UX patterns documentation. Led the design process for an internal POC for AWS Solution Architects enabling them to become better experts in AWS cloud and reach out to the AWS cloud community. The POC was successfully launched and attracted investments from AWS. Curated the design process and successfully delivered design for a couple of internal tools for training coordinators and instructors.

MSPComplete Platform​

Role: Sr. UX Designer | Outcome: UX for MSPC platform, Design System | Time frame: 2016-2018

A B2B platform that enables managed service providers to build and streamline their workflow processes through smart automation mechanisms. I was a Lead Designer responsible for certain parts of the product User Experience. Established an effective design process working directly with the customers,  defining user problems and goals and shaping the product roadmap along with the product department, engineers and other stakeholders. Efficiently implemented: user research, product strategy, content strategy, prototyping, interaction design, user testing, and other activities.

Wattplan - Energy Consumption Analyzer

Role: UX Lead | Outcome: LPs for Solar companies, UX for solar calculator | Time frame: 2016-2016

UX Design Lead for a SASS application – energy consumption calculator Wattplan. Successfully balanced the major user needs and value points with business objectives and translated it into an intuitive and engaging user experience. Set up and evolved a user-centric design process effectively leveraging UX research data, analytics insights, and user testing methodologies to accomplish UX and product goals.

UX Hints​

Role: Owner | Outcome: Website | Time frame: 2019-present

Owner of UXHints – a curated collection of UX design cheat sheets. Created the strategy, UX/UI design, built and launched a WordPress website. Currently create and publish new content on it.

BitTitan Design System

Role: UX Lead, Design System Lead | Outcome: Design system | Time frame: 2016-2018

Developed a design system for the B2B Platform MSPComplete. The project required a deep understanding of the fundamental components of the system, developing an atomic hierarchy of elements, creating design tenets and streamlining the communication between designers and engineers. I built an extensive design kit in Sketch library synchronized with the product’s codebase. The project also required a lot of Design Ops work aspects: versioning, updating documentation and working based upon design-dev sprints.

Usersnap

Role: UX Lead | Outcome: Product design, Marketing website UX, Graphic design | Time frame: 2014-2016

Led the UX overhaul of a product marketing website for an Austrian startup Usersnap. Usersnap is a visual bug tracker and feedback tool for developers and designers. I led the process of redesigning the website, including persona research, wireframes, UI design and front-end coding. The new website provided its customers with a user-friendly experience and communicated information about product features and prices. Redesign efforts resulted in increased lead conversions, cohesive User Experience and positive customer feedback.

Toolkits

Role: Owner | Outcome: Website | Time frame: 2018-present

Website – curated directory of SASS tools and solutions for design, development, learning experience, job search and other areas. Scope of work: Information Architecture, visual and UI design, product and content strategy, building, launching and maintaining the WordPress website.

Koze Messenger​

Role: UX/Visual Designer | Outcome: POC | Time frame: 2015

UX Designer of a POC for an engineers-focused messenger. Scope of work: research, visual, UI and interaction design, usability testing.

Classy​

Role: UX/Visual Designer | Outcome: UI Kit | Time frame: 2014

As UX/Visual Designer created e-commerce UI and did a conceptual work for a UI Kit Classy.

Sneakers Auction

Role: UX/Visual Designer | Outcome: UX for mobile app | Time frame: 2015

Created design for a mobile app Sneakers – marketplace enabling people to sell or purchase rare models of sneakers. Scope of work: personas, customer journey mapping, Information Architecture, user flows, interactive prototyping, visual/UI design, and other design activities.

Lexus

Role: UX Lead, Project Lead | Outcome: Website | Time frame: 2013

Led the full design and product process for the Lexus website in Moldova. I curated the entire development process, communicating it between the client and the dev/design team. Designed and built a visual car configuration wizard. 

Toyota

Role: UX Lead, Project Lead | Outcome: Website | Time frame: 2012

Led a big and complex project for the official representative of Toyota Motor Corporation in Moldova. I headed the team of designers and developers, who developed and successfully launched a corporate website along with an online configuration builder for the product line of Toyota vehicles. I was responsible for developing and communicating business and functional requirements and controlling the design and development process.

LookShop

Role: UX/Visual Designer | Outcome: UI Kit | Time frame: 2015

Created design for an E-commerce UI Kit. Did visual, UI and interaction explorations and conceptual work.

MBOX

Role: UX/Visual Designer | Outcome: Concept | Time frame: 2016

Created a visual UX/UI concept for a car infotainment email application. Scope of work: research, personas, user flows, wireframes and UI design.

Kwality Electric

Role: UX Lead, Project Lead | Outcome: Website | Time frame: 2017

Create design and built a corporate website for a local electrical services contractor in the Greater Seattle Area. Scope of work: business and functional requirements, branding and visual design, developing a WordPress-based website, marketing strategy.

WashMe

Role: UX/Visual Designer | Outcome: UX for mobile app | Time frame: 2011

Developed design for a mobile app helping people quickly find an available car wash and schedule a car wash appointment. Scope of work: research, Information Architecture, functional specification requirements, interaction/UI design, usability testing.

Vmeste

Role: UX/Visual Designer | Outcome: Design for a social network | Time frame: 2013

Created design for a social hub for connecting people of different cultures and nationalities. Scope of work: user research, Information Architecture, user flows, wireframe, visual/UI design, usability testing.

CheckTag.io

Role: UX Designer | Outcome: Hackathon POC | Time frame: 2015

Created design for a mini web-site CheckTag is a result of a one-day hackathon held by the Usersnap team. In one day we’ve managed to generate an idea of a chrome extension, create design for it and launch a one-page website.

TrendLogic.de

Role: UX/Visual Designer| Outcome: Website | Time frame: 2013

Created a visual concept of a landing page for a creative agency Trendlogic GmbH. Design metaphor for the message “Tantum possumus, quantum scimus” provided visitors with 3 creative puzzles to solve.

Usersnap Visual Guidelines

Role: UX Lead | Outcome: Design Guidelines| Time frame: 2015

Created design guidelines and UI kit for the application Usersnap.

BugTrackers.io

Role: UX/Visual Designer | Outcome: Design fr the website | Time frame: 2015

A website about practical insights from web developers. Scope of work: branding, design and front-end coding of the website.

Contacte

Role: UX/Visual Designer | Outcome: Website design | Time frame: 2010

Created design for a website for a local business directory in Moldova. Scope of work: branding, UX research, functional and design requirements, user flows, wireframe, UI and Interaction Design, usablity testing.

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