PAUL CAPCAN RESUME
I design how
agents behave.
Designer, builder, team-grower. Microsoft AI now, TikTok and Amazon before.
SCROLL ↓
AGENTIC EXPERIENCE DESIGN · MSFT AI · SEATTLE
SALES & CRM  ·  MONETIZATION  ·  CLOUD INFRASTRUCTURE  ·  KUBERNETES  ·  AI AGENTS  ·  DESIGN SYSTEMS  ·  LEARNING PLATFORMS  ·  DESIGN LEADERSHIP  ·   SALES & CRM  ·  MONETIZATION  ·  CLOUD INFRASTRUCTURE  ·  KUBERNETES  ·  AI AGENTS  ·  DESIGN SYSTEMS  ·  LEARNING PLATFORMS  ·  DESIGN LEADERSHIP  ·  
01 / ABOUT
25 years
of product design.
Agentic AI at Microsoft. Monetization at TikTok. Kubernetes at AWS. I love hard problems and growing the teams that solve them.
Agency work, startup work, big-tech work. Different budgets, different stakes, same job: find the real problem, then make the thing feel obvious.
25+
YEARS IN PRODUCT DESIGN
8
COMPANIES, AGENCY TO BIG TECH
6
COUNTRIES ON TWO CONTINENTS
Principal Designer — Microsoft AI / Monetization Experience Team / Copilot
NOW
Role
Principal Designer, AI Monetization Experience
Tenure
2025 — now
Scope
Agentic onboarding for Microsoft Advertising: an AI agent that takes new advertisers from sign-up to their first live campaign.
Impact
Led the 0-to-1 design, now shipped to thousands of advertisers
Set the trust patterns behind AI recommendations: explainability, editable outputs, undo, confidence signals
Principal Designer, Sr Design Manager — TikTok / Monetization, Sales & CRM
2023 — 25
Role
Principal Product Designer → Senior Design Manager
Tenure
2023 — 2025 · 2 yrs
Scope
Design for the global Sales & CRM platform, used by thousands of sellers across TikTok’s ad sales organization.
Impact
Grew the design team 75% in one year
Shipped the primary dashboard, global navigation and IA, and the platform’s first mobile experience
Principal Designer — Amazon Web Services / Elastic Kubernetes Service
2022 — 23
Role
Principal Product Designer, Amazon EKS
Tenure
2022 — 2023 · 1 yr
Scope
UX strategy and delivery for the Amazon EKS console across the AWS Containers portfolio.
Impact
Grew console adoption 40% by unifying the containers experience
Simplified Kubernetes workflows without taking control away from expert operators
Lead Designer — Amazon Web Services / Solutions Architects
2019 — 22
Role
Lead Product Designer, AWS Solutions Architecture
Tenure
2019 — 2022 · 3 yrs
Scope
Built and led the design team behind internal tools and customer-facing products for AWS Solutions Architects.
Impact
Launched repost.aws, the public AWS cloud expert community
Two proof-of-concept prototypes that won executive buy-in and funded implementation
Senior Designer — Amazon Web Services / Training & Certification
2018 — 19
Role
Senior Product Designer, AWS Training & Certification
Tenure
2018 — 2019 · 1 yr
Scope
Design system and core product features for the AWS training and certification platform.
Impact
Evolved the design system for consistent, accessible desktop and mobile experiences
Led the sign-in flow and other core journeys for learners and certification candidates
BitTitan · CleanPower · Usersnap · Accucom · TrendLogic
2003 — 18
Role
UX/UI Designer → Senior Design Manager
Tenure
2003 — 2018 · 15 yrs · 5 companies
Scope
Agency, startup and SaaS: managed-service migration tooling, a solar savings calculator, bug-reporting SaaS, public-records search.
Impact
Built BitTitan’s first design system and brought UX metrics into prioritization
Launched WattPlan at CleanPower; led design and front-end teams at Accucom and TrendLogic
EIGHT CITIES, SIX COUNTRIES, TWENTY-FIVE YEARS OF WORK
DRAG TO SPIN · HOVER A MARKER
02 / SELECTED WORK
VISUALS ABSTRACTED — ASK FOR A PRIVATE DEMO
Complex underneath.
Obvious on top.
01 / TIKTOK — SALES & CRM PLATFORM
PRINCIPAL DESIGNER / LEADER
Redesigning how TikTok sells.
A ground-up rethink of the dashboard experience across the CRM platform — quicker paths through everyday work, a clear read on the state of the business, and recommendations surfaced where they actually change a decision.
REDEFINED SALES PROCESSAI-POWERED INSIGHTSSMART USER GUIDANCEINTUITIVE NAVIGATION
2023.07-2023.08
100% Goal
Edit
Performance Revenue
$59.39M/ $89.50M
+ 5.24%
+ 23.1%
Performance Revenue AttainmentFORECAST UPDATED
PERF. REVENUE$24,552.441▲ 23%
Quota30%
Perf. Revenue6%
Opportunity Forecast29%
DRR Forecast35%
Performance Revenue TrendLIVE
$426.0M/ $731.2M
Run Rate
$53.44K
Run Rate Required
$86.32K
SAT · 13:00
$12,089.809▲ 22%
$83,878.640▲ 95%
150100500
0
MONTUEWEDTHUFRISATSUNMON
02 / TIKTOK — MOBILE CRM · CLIENT 360
PRINCIPAL DESIGNER
Sales assistant, in your pocket.
A 0→1 mobile proof-of-concept that put every account — health, spend, team — one thumb away. Launched as a POC, adopted as a roadmap.
AI-TAILORED DATASEAMLESS MOBILEACCESSIBILITY
9:41
Client 360
ACCOUNT BASICS
N
Nike
ID 9837483726876723894
TTS GMV
$309.2K
2.5%
ANNUAL REV
$260.9M
5.4%
ORGANIC
4.18
7.3%
YOY SPEND
$14.2M
12.1%
REVENUE TREND
DecJanFebMarAprMayJunJul
LIVE · SYNCED 2 MIN AGO
9:41
Sales Team
SALES TEAM OVERVIEW
5 OF 5
OL
Omar Lipshutz
Sales leader
HD
Hanna Donin
BPM
AB
Anika Bator
CSM
LG
Lydia Geidt
MSO
KS
Kianna Siphron
Sales leader
NO MATCHES
03 / AMAZON — ELASTIC KUBERNETES SERVICE
PRINCIPAL DESIGNER
Kubernetes, without the terminal.
Reimagining infrastructure management for DevOps teams and engineers — a console that makes clusters, nodes and containers observable at a glance, with the same actions available through the UI, the CLI or declarative config, whichever the moment calls for.
STREAMLINED WORKFLOWSCLI-UI INTEGRATIONOBSERVABILITYINFRA CONTROL
Production Cluster 559
Cluster overview
RUNNING NODES
14
PODS
126
SECURITY GROUPS
116
LOAD BALANCERS
28
Cluster health
Region: US East
Status: Online
100%
Instance hoursFILTER
m1.large
m1.xlarge
m1.medium
Network trafficFILTER
i-8734654
i-8734654
i-8734654
Cluster alarmsCLOUDWATCH
ALARMSTATUS
TargetTracking-table/divstable△ WARNING
TargetTracking-table/divstable△ WARNING
TargetTracking-table/divstable△ WARNING
Zone statusINCREASE LIMIT
US-EAST-1A
US-EAST-1B
US-EAST-1C
04 / AWS — REPOST WEB PORTAL
LEAD DESIGNER, AWS SA
Ask the cloud. Get an expert.
Launched rePost.aws from zero — a customer-facing community where thousands of builders get answers from cloud experts. Two POCs secured leadership buy-in; the product shipped.
0→1 LAUNCHCOMMUNITY Q&AEXPERT ANSWERS
REPOST.AWS
PC
HOMEQUESTIONSKNOWLEDGE CENTERARTICLESTOPICS
12.4KQUESTIONS
38.1KANSWERS
940EXPERTS ONLINE
<2HAVG RESPONSE
Popular topicsVIEW ALL
Serverless 1,238 POSTS
Security, Identity, Compliance 2,410 POSTS
Containers 964 POSTS
Compute 1,872 POSTS
Top contributorsVIEW ALL
EBEmery Ekstrom Bothman15,673 pts
RSRandy Saris58,734 pts
TDTatiana Donin57,623 pts
MDMadelyn Dokidis23,498 pts
QuestionsVIEW ALL
How much is Amazon AWS EC2 Free tier Bandwidth Limit?
I have recently started using Amazon Free Tier where I get 12 months free to use Amazon Elastic Block Storage of 30Gb. Today I received an email…
EC2FREE TIERBILLING
23
ANSWERS
5
VOTES
9
VIEWS
GW Gretchen Workman
App Content Not Loading
I am experiencing an issue with the app not functioning as expected. When I open the app, it does not load properly and remains stuck on the loading…
MOBILEAMPLIFYDEBUG
31
ANSWERS
2
VOTES
8
VIEWS
CG Charlie George
2,418 BUILDERS ONLINE NOW
LOAD MORE
05 / AWS — MOBILE APP POC · GENOME
LEAD DESIGNER
Every builder, a learning genome.
A 0→1 mobile POC that turned AWS training into individual learning paths — AI-personalized content and gamified progress, built for five spare minutes at a time.
AI-PERSONALIZED CONTENTINDIVIDUAL LEARNING PATHSGAMIFICATIONINTUITIVE GUIDANCEON-THE-GO
9:41
SA Onboarding Journey 578
25% completed7 steps left
Core services & networking
1 week
DONE
Compute essentials
1 week
74%
Security & identity
2 weeks
LOCKED
Databases on AWS
1 week
LOCKED
Weekly goal
3/5 DAYS
9:41
Recommended
578
CHANNELS
Cloud Compute
10 ARTICLES
Serverless
25 ARTICLES
Architecture
14 ARTICLES
Networking
8 ARTICLES
Daily quiz
5 QUESTIONS · +50 XP
START
LEARNING PATHS
Analytics
10 COURSES
AWS Compliance
10 ARTICLES
06 / AWS — TRAINING & CERTIFICATION
SENIOR DESIGNER
Learning that compounds.
The learning platform behind AWS certification — a design system that held the experience together across web and mobile, content discovery that surfaces the next useful thing, and progress worth coming back for.
DESIGN SYSTEMGAMIFIED PROGRESSCONTENT DISCOVERYCROSS-PLATFORM
SKILLBUILDER.AWS / COURSES PC
Skill Builder HOMECATALOGPATHSBADGESCOMMUNITYSETTINGS 14-DAY STREAK PCPaul C.578 PTS
Course catalog
48 COURSES · 6 DOMAINS
SEARCH COURSES
ALL LEVELS ALL DOMAINS
TOP
4IN PROGRESS
12COMPLETED
3CERTIFICATIONS
2,180XP EARNED
Advanced Application Development
INTRODUCTORY2 HOURS
Learn the fundamentals of cloud. The Well-Architected framework enables informed decisions.
4.812.4K ENROLLED
72%
AWS Cloud Practitioner Essentials
INTRODUCTORY2 HOURS
For individuals who seek an overall understanding of the Amazon Web Services Cloud.
4.931.2K ENROLLED
45%
AWS Technical Essentials
INTRODUCTORY2 HOURS
Introduces you to essential Amazon Web Services and common solutions.
4.718.9K ENROLLED
88%
Architecting on AWS
INTRODUCTORY2 HOURS
For solutions architects, solution-design engineers, and developers.
4.89.6K ENROLLED
30%
The ML Pipeline on AWS
INTRODUCTORY2 HOURS
Explores how to use the iterative machine learning pipeline to solve real problems.
4.67.1K ENROLLED
60%
DevOps Engineering on AWS
INTRODUCTORY2 HOURS
Teaches you to streamline design and deployment at enterprise scale.
4.911.3K ENROLLED
52%
SHOWING 6 OF 48
12
01 / 06
03 / PERSONAL PROJECTS
After hours.
Drop project shot 01 ToolFomo
ToolFomo
TOOLFOMO.COM ↗
Every AI and SaaS tool I actually use, mapped as a playground of floating bubbles — part inspiration feed, part quick-lookup index. New finds get added from any device by pointing Claude at a site: it builds the tool profile and ships it to the collection once I approve.
Drop project shot 02 MyKnbn
My own kanban board — web and mobile — for family plans and side projects, built to replace a tool that was costing me ~$80 a month. Drag-simple on purpose. Going open-source (or freemium) soon.
Drop project shot 03 UX Hints
UX Hints
WIP
Work in progress — a brutalist reboot of uxhints.com, my library of bite-sized UX hints and cheat sheets. No fluff, TL;DR only. The new design is still on the bench; shipping once it's sharp.
04 / NOTES
Field notes.
VIEW ALL ↗
EXPLORATIONS
I tried letting an AI agent run my design crits
2026.066 MIN↗
REFLECTIONS
What 20 years of dashboards taught me about trust
2026.058 MIN↗
EXPLORATIONS
Type as interface: when the label is the UI
2026.045 MIN↗
EXPLORATIONS
I tried designing a CRM with only two screens
2026.037 MIN↗
REFLECTIONS
Managers ship culture, not pixels
2026.024 MIN↗
EXPLORATIONS
Particles, grids, and the physics of calm UIs
2026.016 MIN↗
05 / CONTACT
Say hello.
Hiring, mentoring, or just comparing notes on design and AI — my inbox is open.
EMAIL ME LINKEDIN
© 2026 PAUL CAPCAN — SEATTLE, WA
DESIGNED IN THE OPEN · NO TEMPLATES
BACK TO TOP ↑